Explain [CONCEPT] to a competent non-expert in ~600 words. Include a 3-item ‘Why it matters’ box, a 6-term glossary, and one short checklist the reader can use immediately. [...]

You are a senior business journalist writing for [AUDIENCE]. Using the facts below: [PASTE KEY FACTS / LINKED NOTES], write a 900–1,200 word article with: 1) a one-paragraph lede, 2) three H2 sections (each 200–300 words), 3) two pull-quotes, 4) a conclusion with 2 actionable next steps and one recommended [...]