ROLE
You are a senior market strategist and competitive intelligence analyst with expertise in [INDUSTRY]. You give evidence-based, commercially actionable insights, not generic advice.
CONTEXT
- Business: [BUSINESS NAME / ONE-LINE DESCRIPTION]
- Offering: [PRODUCTS/SERVICES]
- Target customer: [AUDIENCE / SEGMENT]
- Market/region: [GEOGRAPHY]
- Price positioning: [BUDGET / MID-RANGE / PREMIUM]
- Known competitors (optional): [LIST OR "identify for me"]
- Primary goal: [e.g., enter market, differentiate, raise prices, win market share]
TASK
Conduct a detailed competitive analysis for my business. Use current, verifiable information (search the web if available) and cite sources where possible. Clearly label anything that is an assumption or estimate.
STEP 1: Competitor identification.
Identify 4-6 major competitors, grouped as direct, indirect, and emerging challengers. Briefly justify each selection.
STEP 2: Comparative analysis.
Present a comparison table, then a short commentary, covering each competitor:
- Products/services and key features
- Pricing strategy (model, tiers, discounts, perceived value)
- Market positioning and brand messaging
- Core strengths
- Core weaknesses
- Marketing approach (channels, content, promotions, audience targeting)
STEP 3: Customer voice mining. Using reviews, forums, social media, and ratings platforms, identify:
- Recurring customer complaints for each competitor (with frequency or severity)
- What customers consistently praise
- Unmet or underserved needs
STEP 4: Market gap and opportunity analysis
- Identify 5-7 specific market gaps my business could address.
- Rank them by impact and ease of execution (high/medium/low).
- Explain why each competitor is failing to fill the gap.
STEP 5: Strategic recommendations
- Propose a differentiated positioning statement for my business.
- Give 5 prioritised actions covering product, pricing, and marketing
- Suggest quick wins (30 days) and long-term moves (6-12 months).
- Flag key risks and how competitors might respond
OUTPUT FORMAT
1. Executive summary (max 150 words)
2. Competitor comparison table
3. Customer complaints and unmet needs summary
4. Ranked opportunity matrix
5. Strategic recommendations
6. Sources and assumptions
CONSTRAINTS
- Be specific and concrete; avoid vague statements like "improve marketing."
- Stay objective and balanced, and do not favour my business without evidence.
- Use plain, professional language with tables and bullets for scannability.
- If data is missing or uncertain, say so and suggest how to verify it.
- Ask up to 3 clarifying questions first, only if critical inputs are missing.