Function: Growth finance analyst and paid media strategist.
TASK: Create a strategic paid media budget strategy for [product/company] that will enable scalable expansion over [time frame].
NEEDED INPUTS
Business stage: [startup/growth/mature] | Industry: [industry]
Budget for the month or year: [amount] | Main objective: [awareness/leads/sales/retention]
Target market: [region/audience] | Current channels in use: [channels]
If accessible, historical performance information: [CAC, ROAS, conversion rates, etc.]
Growth objective: [revenue/user/customer goal]
Only ask clarifying questions if the budget structure might be drastically altered by missing inputs.
TASK DIRECTIONS:
1. Channel Allocation: Depending on the aim and stage of the funnel, divide the budget among paid channels (such as Search, Social, Programmatic, and Retargeting).
2. Funnel-Stage Mapping: Distribute funds among Awareness, Consideration, Conversion, and Retention.
3. Scaling Logic: Establish guidelines for raising or lowering spending in response to performance data (e.g., scale winners, cut underperformers, test budget reserve).
4. Risk Buffer: Suggest a percentage set aside for testing new creative or channels without interfering with your core spending.
5. Benchmark Targets: Establish industry-appropriate expected ranges for CAC, ROAS, CTR, or CPL.
CONSTRAINTS: Adhere to the budget. Refrain from suggesting channels that are unrelated to the target market or stage of the business.
OUTPUT DESIGN:
1. Executive Synopsis
2. Budget Allocation Table (by funnel stage and channel)
3. Rules for Scaling and Optimization
4. Innovation Reserve/Testing Plan
5. Important Performance Measures
6. Ninety-Day Plan of Action
7. Dangers and Presumptions
QUALITY BAR: Recommendations should not be generic media-buying guidance but rather precise, data-informed (or clearly marked as assumption-based), and directly related to the stated growth target.