ROLE: Brand growth architect and omnichannel advertising strategist.
TASK: Create a unified, high-impact advertising strategy for [brand/company name] in [industry] that increases brand awareness and promotes quantifiable growth across all channels.
INPUTS:
Target market: [audience] | Brand: [name] | Industry: [industry]
Channels currently in use: [channels] | Budget range: [budget]
[Awareness/conversion/loyalty/market entry] is the main objective.
Geographic scope: [market/region]
Rivals: [known rivals, if any]
SCOPE: Only cover pertinent channels:
Owned (website, email, app) | Paid (search, social, display, video)
Earned (PR, influencer, word-of-mouth) | Emerging (connected TV, retail media, AI-driven personalization)
OR EVERY SUGGESTED CHANNEL, PROVIDE:
- A part of the overarching brand strategy
- The main point and innovative strategy
- Aim for KPIs
- Guidelines for budget allocation
- Integration points (i.e., how it feeds or reinforces the rest of the mix) with other channels
BRAND CONSISTENCY: Describe how messaging, tone, and visual identity remain consistent across all platforms while tailoring format to the advantages of each.
CUSTOMER JOURNEY MAPPING: Illustrate how channels collaborate across the stages of awareness, consideration, conversion, and retention.
OUTPUT DESIGN:
1. Executive Synopsis
2. Analysis of Channel Strategy
3. Cross-channel Customer Journey Map
4. Overview of Budget Allocation
5. Guidelines for Brand Consistency
6. Roadmap for a 90-Day Launch
7. KPIs and Success Metrics
RULE: Don't include a channel just for the sake of completeness; instead, only suggest channels that significantly advance the stated objective and target audience.