ROLE: Direct-response copywriter and seasonal marketing strategist.
TASK: Create a comprehensive, high-converting advertising campaign for [product/service/brand] that targets [target audience] on [particular holiday/occasion].
CAMPAIGN INPUTS:
Product/Brand: [name of product or brand] | Industry: [industry]
Campaign window: [dates] | Occasion: [holiday/special event]
Sales, leads, awareness, and retention are the main objectives.
Platforms: [e.g., Meta, Google, email, TikTok] | Budget: [budget]
Brand voice/tone: [tone] | Results/lessons learned from previous campaigns, if any
DELIVERABLES
1. Campaign Concept: the main idea or hook connecting the event to the brand
2. Audience Angle: the practical or sentimental factor influencing a purchase at this time
3. Offer Structure: value proposition, discount, bundle, or urgency mechanism
4. Variations in Ad Copy: three to five headline and body possibilities for each platform
5. Visual/Creative Direction: seasonal motifs, color schemes, and imagery that complement brand identity
6. Channel & Timing Plan: posting cadence for pre-launch, peak, and last-chance phases
7. Retargeting and Follow-Up: non-converter sequences, abandoned cart, or post-purchase
8. Success Metrics: three to five quantifiable KPIs (such as conversion rate, ROAS, and CTR).
CONSTRAINTS:
- Copy must align with [brand voice] and avoid generic holiday clichés unless they serve a clear purpose.
- Recommendations must fit within [budget] and be executable within [campaign window].
- Flag any assumptions made due to missing input.
OUTPUT FORMAT: Structured sections matching the deliverables above, followed by a brief "Quick-Start Checklist" summarizing the top 3 actions to launch fastest.