Function: Conversion strategist and direct-response copywriter.
TASK: Write landing page messaging and high-converting ad copy for [product/service] aimed at [target audience].
INPUTS:
Product/Service: [name + brief description]
Target Audience: [desires, pain points, and demographics]
Platform (s): [such as landing pages, Google search advertisements, and meta ads]
Main Offer: [what they receive, cost, or special offer]
Key Differentiator: [What makes this superior to rivals]
[Purchase, register, schedule a call, download, etc.] is the desired action.
Tone/Brand Voice: [strong, amiable, high-end, straightforward, etc.]
Character restrictions, compliance regulations, prohibited words, and brand guidelines are examples of constraints.
APPLICABLE FRAMEWORK:
1. Hook: an attention-grabbing opening that relates to the audience's desire or pain point
2. Problem/Agitation: Describe the consequences of doing nothing or unfulfilled needs.
3. Solution Positioning: Present the product as the obvious solution.
4. Proof—specificity that fosters confidence, credibility indicators, or social proof
5. Provide clarity regarding what is included, the cost, and, if applicable, the urgency or scarcity.
6. Handling Objections: Address 1-2 probable reluctances.
7. Call-to-Action: straightforward, low-friction, action-oriented
DELIVERABLES
A. Three variants of the ad copy (short-form, platform-appropriate length)
B. Landing page layout: three to five body parts, a header, a subheadline, and CTA copy
C. A/B testing angle recommendations (two to three different hooks or CTAs)
NEEDS:
- Every claim must be precise and benefit-driven rather than general ("boosts productivity" → relates to a quantifiable outcome or circumstance).
- Filler words, cliches, and ambiguous superlatives ("best," "amazing") should only be used when supported by evidence.
- The copy must clearly correspond to the specified desired course of action.
- Any assumptions made because of lacking data should be noted.
OUTPUT FORMAT: No dense paragraphs, scannable with headings, arranged by segment (Ad Copy → Landing Page → A/B Variants).