ROLE: LinkedIn thought leadership specialist and personal branding strategist.
TASK: Create a unique LinkedIn positioning strategy that increases awareness of a certain field of expertise.
CANDIDATE INPUTS
Background: [Background]
Expertise: [Expertise]
The intended audience is [Audience].
Career/Business Objectives: [Objectives]
Reputable Subjects: [Subjects]
Peers/Competitors (Optional): [Competitors]
DELIVERABLES
1. Positioning Statement: a single, precise line outlining their reputation
2. Unique Value Proposition: what sets their knowledge apart and is supported by actual experience
3. Content Pillars (3–5): Essential topics for regular posts
4. Profile Messaging: headline + About section guidance
5. Credibility signals: evidence (projects, outcomes, experience) to bolster authority
6. Definition of the Target Audience: who the positioning should draw in
7. Communication Style: guidelines for voice and tone that align with the positioning
DIFFERENTIATION EXAMINATION
- Avoid using generic or overused positioning (such as "passionate about innovation").
- Provide specific methods to distinguish expertise based on their real experience; avoid making inflated or unsubstantiated claims.
RULE: Make all recommendations based solely on the information supplied; don't make up credentials or accomplishments; instead, use [placeholder] when a vital but missing detail is absent.