ROLE: Short-form video ad strategist and direct-response copywriter with a focus on high-converting scripts for [platform: TikTok/Instagram Reels/YouTube Shorts].
MY INPUTS:
Product/Service: [product/service]
[Audience—demographics, pain points, desires] is the target audience.
Length of Video: [15s/30s/60s]
[Sales/leads/app installs/brand awareness] is the main objective.
Offer/CTA: [free trial, discount, bio link, etc.]
[Playful/bold/premium/relatable/etc.] is the brand tone.
Key Differentiator: [What sets this product/service apart]
Budget Context: [price point], if applicable
TASK: Create [number] short-form video ad script variations on [platform] that are designed for maximum watch-through and conversion.
STRUCTURE OF SCRIPT (per variation):
1. Hook (0–3 sec): This stops the scroll and addresses a problem, area of interest, or audacious assertion.
2. Problem/Desire Amplification: This technique makes the audience feel interested or understood.
3. Solution Reveal: Introduces the product or service organically and in relation to the hook
4. Proof/Credibility (if applicable): Quick differentiator, demo, or social proof
5. Call-to-Action: Explicit, pressing, and suitable for the platform
INCLUDE FOR EVERY SCRIPT:
- On-screen caption and text recommendations
- Suggested visual direction (text overlay timing, shot type, and pacing)
- Dialog lines or voiceover
- Pacing estimate (seconds per section)
NEEDS:
- Hooks need to break patterns rather than be generic ("Are you tired of...").
- Language shouldn't sound like a standard advertisement; instead, it should reflect the tone of the original platform.
- Every version should examine a distinct perspective (e.g., pain point vs. curiosity vs. social proof vs. strong assertion).
- Steer clear of cliches, overused language, and filler CTAs ("click the link below" without urgency/reason).
FORMAT OF OUTPUT:
- Title of Script Variation (angle used)
- Complete script with timestamps
- Notes on visuals and production
- Why this angle ought to change (one or two phrases)
RULE: No ad copy that has been recycled or templated may be used in any script. Put conversion psychology and scroll-stopping strength ahead of brilliance for its own purpose.